Creative direction rooted in fashion, movement, and meaning.
What we wear carries where we’ve been.
I approach creative direction as a form of storytelling rooted in presence and lived experience. My work sits at the intersection of fashion, culture, and emotion, favoring natural movement, real connection, and thoughtful design over performance or excess. While exploring the world of fashion design, tailoring, construction and one-of-one garments—I found my way into creative direction. I became deeply aware of the quiet significance clothing holds: how we dress to reflect where we are in a particular season of life. Those moments felt fleeting, yet meaningful, and I saw an opportunity to preserve them beyond a single day.
Guided by contrast—strength and softness, structure and flow—I view clothing as a canvas for personal expression and identity. Each project is led with clarity and collaboration, resulting in visuals that feel cohesive, grounded, and enduring. This portfolio reflects stories shaped by intention, authenticity, and the belief that the most powerful imagery is lived in, not staged. It is an extension of how I see the world—and how I choose to preserve it.