This campaign was designed to highlight the versatility of The Rochester Red Wings’ lifestyle jackets across studio and on-location environments. Shot across the stadium, Genesee Brew House, and in-studio, the visuals balance editorial polish with authentic lifestyle storytelling. By pairing elevated streetwear silhouettes with real community-centered spaces, the campaign repositions team apparel as everyday wardrobe staples rooted in culture, connection, and movement.

Photographer: Grant H

Creative Director: Fphasieth Jimmeson

Stylist: Fphasieth Jimmeson

Model:

Ayanna S

Michael H

Taylor W

Kyla R